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Spotify
partnership playbook
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Latest News
Time to read: 6 min
Partnership Playbook: adidas, Coca-Cola, Spotify, ŌURA and more
April 29, 2026
Start of new year. Changes of year 2025, 2026, 2027 on Running track. Concept of new ideas starting in new year, planning along with setting objectives to set KPI goals for success in life.
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Latest News
Time to read: 5 min
The four shifts that'll shake sports in 2026
December 24, 2025
Hebden Bridge, West Yorkshire UK. August 17, 2023. The Rest is Football podcast playing on a Google Pixel 4 mobile phone. Woman's hand with red nails. Episode Harry Kane with Gary Lineker.
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Football
Time to read: 4 min
Will Gary Lineker feature in Netflix's World Cup coverage?
December 2, 2025
FC Barcelona player Lamine Yamal wearing Spotify sponsored home shirt
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Europe
Time to read: 3 min
Spotify enhances football presence with EA Sports FC 25 integration
May 6, 2025
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Football
Time to read: 2 min
FC Barcelona and Spotify agree unique Rolling Stones El Clásico activation 
October 20, 2023
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Sponsorship
Time to read: 3 min
FC Barcelona stadium renamed in ‘globally connected’ Spotify partnership 
March 16, 2022
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Spain
Time to read: 2 min
FC Barcelona CEO resigns as Spotify deal comes close
February 9, 2022
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Latest News
Time to read: 3 min
Spotify Co-Founder eyes Arsenal bid alongside trio of former players
April 26, 2021
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Fan Engagement
Time to read: 2 min
Universal Music Group tunes in to FIFA podcast series
January 15, 2021
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Integrity
Time to read: 2 min
Integrity Insights Podcast delves into match-fixing during COVID-19 crisis
January 1, 2021
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Features
Time to read: 3 min
Football’s Festive Featurettes: A Celtic Christmas carol
December 15, 2020
World Cup winner and USA's Megan Rapinoe
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Fan Engagement
Time to read: 3 min
UEFA to ‘spark a revolution’ with first women’s football podcast
December 9, 2020
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Integrity
Time to read: 2 min
New Queens Gaming Collective to achieve gender equality within industry
November 18, 2020
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Esports
Time to read: 5 min
The esports report: Spotify partners with Riot Games whilst NSE strikes Intel deal
August 26, 2020
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Fan Engagement
Time to read: 2 min
Santos tunes into Spotify partnership
April 10, 2019
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
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CONMEBOL swaps betting ads in Brazilian broadcasts after ban
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Netflix secures Spanish rights to the 2030 World Cup
Features
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026